Colorado State University-Pueblo

-Creative Direction, Branding, Graphic Design

Colorado State University - Pueblo has struggled with a negative image problem when being compared to other well known Universities in Colorado. CSU-Pueblo wanted to launch a new campaign that would increase in enrollment, specifically with the Latino and Hispanic community that it serves. The “Get It” Campaign is not about getting spoon-fed or receiving free handouts. CSU-Pueblo students and the Southern Colorado community believe in earning everything through good, honest hard work. Showing real people in a raw and authentic way, who have the grit and determination to make something of themselves, have reached their goals, encourage others alike to go and get theirs too.