Good Nature

-Art Direction, Graphic Design, Content Creation

As a protein producer it can be difficult to stand out amongst its competitors, especially when your protein is widely known as “the other white meat”. Good Nature was struggling to grab attention online and in social networks when there are recipes everywhere. By developing content intended to break through the clutter, recipes were out and new ideas were in. Using key insights to set up the strategy, creating new and fresh content would resonate with pork lovers and first-timers. From delicious pork and cheese pairings to re-imaged favorites on a stick, the final content continues to live on Pinterest and Facebook, driving users to engage with the brand and encourage them to think differently about pork.