Priority Plastics

-Art Direction, Branding, Graphic Design

While many companies and manufacturers felt the impacted from the pandemic with supply and employee shortages, Priority Plastics had the resources to continue to produce the desperately needed wipes and packaging containers but struggled to effectively communicate their message in a market full of panic. By developing a new communication strategy and positioning themselves as a “reliable second source”, through updated photography, creative social media and more effective information material. Priority Plastics has successfully become known as a company that will secure supply chains during unforeseen events through their dedication to invest in technology, resources, employees and high-quality products.